First it is Four Loko, “Blackout in a Can” now a California entrepreneur is launching a new product, “Marijuana Soda” called “Canna Cola”. The product is a medical marijuana “medication” that contains 35 to 65 milligrams of Tetrahydrocannabinol (THC), the psychoactive ingredient in pot.
He is releasing five flavors of the beverage. What catches my attention is that the products replicate popular soft drinks, Doc Weed a Dr Pepper or Cherry Cola flavored drink, Orange Kush, Sour Diesel a lemon-lime beverage and Grape Ape. I simply find it hard to believe that these are not products that will be attractive to kids!
According to The Santa Cruz Sentinel, the developer of the product, entrepreneur Clay Butler, of Soquel, California, indicates that he does not use nor does he advocate the use of drugs. This is the development of a product utilizing a marketing approach designed to feed off recognizable soft drinks. My question is simple, if it is medication then why do we need a recognizable marketing ploy? Look at these bottles and then tell me are they or are they not attractive to kids?
Go, Go, Go…